The Luck, Texas Tourism Bureau Is Officially Open for Business. Plan Your Visit at visitlucktexas.com

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The Luck, Texas Tourism Bureau Is Officially Open for Business. Plan Your Visit at visitlucktexas.com •

All Roads to Luck Start Here.

Looking to join us for Luck Reunion? You’ll need to go through the Luck, Texas Tourism Bureau. The Bureau is your official source for how to get here, how to get tickets, and which hoops the Mayor would like you to jump through. First order of business: write him a postcard.


Sketch of a small outdoor stage with a canopy, curtain, spotlight, and wooden railing.
Vertical text reading 'MONEY' in large, bold, gray letters against a black background.

Fifteen Years Calls for Two Days

Luck Reunion returns March 18–19, 2027, for two days of music, good company, and a little more room to kick up your heels. We’re celebrating our 15th year with a smaller crowd each day and twice the time together. For your way in, report to the Luck, Texas Tourism Bureau.


LISTEN WITH US

We’re much more than a festival.

What started as a one-day event each March, the Luck Reunion, has grown into a community; a platform for us to share the ethos of Luck and bring together musicians, chefs, and artisans who are contributing to American roots culture in an authentic way.

A man with long curly hair, wearing a hat, sitting on a sofa and smiling in a room with a guitar and framed artwork on the wall.
A group of seven people, including staff members, standing together outside a food stand, with some wearing aprons and gloves, smiling for the camera. There is a sign in the background. The photo appears to be old, printed on slightly creased paper, with 'POTLUCK 2025' handwritten at the bottom.
A live outdoor concert on a lawn with a band performing on stage, surrounded by seated and standing audience, some on blankets and some on chairs, under trees with umbrellas and string lights overhead.

From the desk of Luck